Ideal for watching the 2010 world cup in hd. I bought this tv specifically for watching this summers football world cup final’s and i can’t wait. The picture quality is spot on, i’ve certainly not seen any better whilst searching the sheds and high street stores. The colours are very life like thanks to the bravia engine. The picture moves very, very smoothly and whilst watching the premier league i’ve seen no picture lag, infact i have never detected any picture lag at anytime. The 100hz motion flow is first class. The sound from the onboard speakers is ok (infact i would go further and say very good if it wasn’t for the online reviewer detractors who are making me question my own judgement), i’m not sure just what people expect, its a tv the sound will never ‘compare’ to a high end hifi system, however again its as good as you will probably find on any tv of a similar design. The built in freeview is nice, again picture and sound excellent and the presentation of the electronic program guide is very cool, it certainly looks the part. The remote is excellent, its easy to navigate, and sits comfortably in your hand. Their seems to be plenty of sockets including 3 hdmi sockets.
Thought i would leave this review a few weeks before passing comment to give this tv time to settle in. On recieving it noticed the backlight in the top corners like two searchlights and was concerned to say the least but after going onto forums it advised to let it settle in, glad i didnt jump the gunthe backlight is no longer an issue and the picture on blu ray is fantastic, a real depth of field and clarity. Standard tv is not world beating and if its a bad picture this tv will enhance the problem. Picture modes take a bit of fiddling with but you get used to them eventually. So to sum up with good inputs this tv is amazing, but dont be expecting the same quality on standard def. Give it a few weeks to settle in and you will see the difference. Is it better than the outgoing 4500 or the samsungs?. Use your own eyes not some bod using high end kit that youll never own.
Best t/v we have ever had. . We bought this t/v just before christmas and it is a peach of a tele. We have had a number of teles over the past 25 years and this is by far the best picture. We thought the size would be too big after previous 22′ and 28′ but it isn’t. The only drawback is the sound it is average and no better or worse than any standard set for a £1,000 the sound quality should be much better. So why have i still given it 5 stars, well the picture is superb and in hd or blu ray you will love it. In ordinary broadcasts the set is still 5 stars. We will keep this set for many years to come.
Key specs for Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow:
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Comments from buyers
“The Best Sony TV yet! Simply Stunning!, Masterpiece by Sony once again, they are setting new standards once again for LCD TVs, 40W5500 – Brilliant, if u can put up with the backlight problems!, Very good but loses half-a-star for GuidePlus EPG, An almost perfect product except for the backlight., Very happy customer”
After so much time wasting reviewing other products and actually going seeing them in stores i decided to go with what i always wanted and it was this w 40′ sony bravia. K there are cheaper ones on the market but none of them got my eye. V was £1279 in a high street leading store so look at the saving you are getting on amazon. Don’t think about how much you could save with another brand, think about how much your loosing with another brand as like me, you probably wont be satisfied until you get a w bravia.
I chose this tv after a combination of on-line investigations and a visit to tottenham court road to see the contenders in the flesh & do a little price-haggling. I was mainly considering this sony bravia vs. A similar samsung, but also looked at a sharp led tv. Eventual choice was based on my perception of value for money – given criteria of size, refresh rate and brand name / perceived reliability. On price, amazon really can’t be faulted – the best i could do in a shop was £100 more expensive, even before comparing delivery charges. The delivery was a day early vs. The date promised in the confirmation email, but that’s most likely because i ordered on christmas eve, and i think the suppliers may have worked one of the bank holiday days. I’m sure this isn’t normally an issue, but it could be inconvenient for people if published delivery dates are not reliable. As for the tv itself, i have now had it for 4 weeks and the headline is that i love it.
I have always been a fan of sony products so when the time came to move upto hd tv this was always going to be considered. Having also looked at samsung and panasonic tv’s i am more than delighted with my choice. The picture quality is amazing in hd and also much better than i expected on sd images (normally a problem on lcd tv’s if signal quality is poor). The tv does need to be setup properly as out of the box it comes with the picture settings set to vivid and all brghtness,contrast levels set high. I used a hd setup dvd to set tv and there were no backlight isasues once this was done. Sound is very good and it has more connectivity sockets than i need. The tv is also networked to my pc and i can display pictures and music staright from the pc to the tv which is great. All in all a great tv, and as my last sony tv was 7 years old with out a sign of failure i kind of expect the same longevity out of this one.