Sony KDL40W5500U Review : Best Picture ever

Ideal for watching the 2010 world cup in hd. I bought this tv specifically for watching this summers football world cup final’s and i can’t wait. The picture quality is spot on, i’ve certainly not seen any better whilst searching the sheds and high street stores. The colours are very life like thanks to the bravia engine. The picture moves very, very smoothly and whilst watching the premier league i’ve seen no picture lag, infact i have never detected any picture lag at anytime. The 100hz motion flow is first class. The sound from the onboard speakers is ok (infact i would go further and say very good if it wasn’t for the online reviewer detractors who are making me question my own judgement), i’m not sure just what people expect, its a tv the sound will never ‘compare’ to a high end hifi system, however again its as good as you will probably find on any tv of a similar design. The built in freeview is nice, again picture and sound excellent and the presentation of the electronic program guide is very cool, it certainly looks the part. The remote is excellent, its easy to navigate, and sits comfortably in your hand. Their seems to be plenty of sockets including 3 hdmi sockets.

Thought i would leave this review a few weeks before passing comment to give this tv time to settle in. On recieving it noticed the backlight in the top corners like two searchlights and was concerned to say the least but after going onto forums it advised to let it settle in, glad i didnt jump the gunthe backlight is no longer an issue and the picture on blu ray is fantastic, a real depth of field and clarity. Standard tv is not world beating and if its a bad picture this tv will enhance the problem. Picture modes take a bit of fiddling with but you get used to them eventually. So to sum up with good inputs this tv is amazing, but dont be expecting the same quality on standard def. Give it a few weeks to settle in and you will see the difference. Is it better than the outgoing 4500 or the samsungs?. Use your own eyes not some bod using high end kit that youll never own.

Best t/v we have ever had. . We bought this t/v just before christmas and it is a peach of a tele. We have had a number of teles over the past 25 years and this is by far the best picture. We thought the size would be too big after previous 22′ and 28′ but it isn’t. The only drawback is the sound it is average and no better or worse than any standard set for a £1,000 the sound quality should be much better. So why have i still given it 5 stars, well the picture is superb and in hd or blu ray you will love it. In ordinary broadcasts the set is still 5 stars. We will keep this set for many years to come.

Key specs for Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow:

  • Enter your model number
    above to make sure this fits.
  • Freeview

Comments from buyers

“The Best Sony TV yet! Simply Stunning!, Masterpiece by Sony once again, they are setting new standards once again for LCD TVs, 40W5500 – Brilliant, if u can put up with the backlight problems!, Very good but loses half-a-star for GuidePlus EPG, An almost perfect product except for the backlight., Very happy customer”

After so much time wasting reviewing other products and actually going seeing them in stores i decided to go with what i always wanted and it was this w 40′ sony bravia. K there are cheaper ones on the market but none of them got my eye. V was £1279 in a high street leading store so look at the saving you are getting on amazon. Don’t think about how much you could save with another brand, think about how much your loosing with another brand as like me, you probably wont be satisfied until you get a w bravia.

I chose this tv after a combination of on-line investigations and a visit to tottenham court road to see the contenders in the flesh & do a little price-haggling. I was mainly considering this sony bravia vs. A similar samsung, but also looked at a sharp led tv. Eventual choice was based on my perception of value for money – given criteria of size, refresh rate and brand name / perceived reliability. On price, amazon really can’t be faulted – the best i could do in a shop was £100 more expensive, even before comparing delivery charges. The delivery was a day early vs. The date promised in the confirmation email, but that’s most likely because i ordered on christmas eve, and i think the suppliers may have worked one of the bank holiday days. I’m sure this isn’t normally an issue, but it could be inconvenient for people if published delivery dates are not reliable. As for the tv itself, i have now had it for 4 weeks and the headline is that i love it.

I have always been a fan of sony products so when the time came to move upto hd tv this was always going to be considered. Having also looked at samsung and panasonic tv’s i am more than delighted with my choice. The picture quality is amazing in hd and also much better than i expected on sd images (normally a problem on lcd tv’s if signal quality is poor). The tv does need to be setup properly as out of the box it comes with the picture settings set to vivid and all brghtness,contrast levels set high. I used a hd setup dvd to set tv and there were no backlight isasues once this was done. Sound is very good and it has more connectivity sockets than i need. The tv is also networked to my pc and i can display pictures and music staright from the pc to the tv which is great. All in all a great tv, and as my last sony tv was 7 years old with out a sign of failure i kind of expect the same longevity out of this one.

You may also like

1 Comment

  1. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Purchased from a auction website august 2016 for £104. I also have a newer 2015 sony led tv. It’s a high end model that cost £999. This 7 year olds picture is as good if not better in some ways. The build quality is certainly better on this old one. A 7 year old tv in fabulous condition that’s been used daily that’s working like new. I would recommend buying a used sony to everyone. You’d pay £500 at least to buy a new tv with picture quality similar but you wouldn’t have the build quality. I recommend going to an auction site, finding a pristine used & paying no more than £195.
  2. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Very good tv, i have it for 5 years now and still works fine.
    1. I’ve had this tv for four years and it still works flawlessly giving exceptional picture quality. It is quite a bit bulkier than modern led tvs but as a result i think you get slightly better sound quality.
  3. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Excellent tv and coupled with the free extended warranty made this a great deal. Picture is perfect and the sound as with most lcd tv could do with a boost from a sound bar or av upgrades.
  4. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Great telly , good picture, although with hindsight i’d of either bought a cheaper one or waited as 3d is becoming the rage now and cant justify replacing it yet. No complaints with it though, its very good, i love it.
  5. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Bought this just by the belief that sony would provide me the quality that it’s brand promises. I must say it lived up to my expectations (if not more) and i’m more than happy to have bought this tv. I can now happily play my xbox on it.
    1. Beautiful tv, pretty as a picture. I appreciate looking at objects of great beauty – glad i see this tv every day. Crisp picture, minimalist design, a treat for your eyes. Hook it up with surround speakers and you’ve got yourself a lounge cinema experience. Plug in your games console, blu-ray, etc, to really use these devices properly. A big price but worth the spend, mates and visitors are impressed – and so am i.
      1. I purchased this tv although reviews were mixed, i just wanted a simple tv as i do not sit the whole day and watch tv and this has exeeded my expectations. The screen is wide, quality of picture is excellent and even my brother in law (who is mega electronics geek and not very easily impressed) said it is superb, especially with motion flow.
  6. I have been very pleased with the tv,the picture is excellent,its easy to use all the functions and i would highly recommend this tv.
    1. The swivel mechanism between screen and stand is stiff, and requires two hands and a firm grip to move the screen left or right.
  7. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Great value. Pretty great tv. I don’t really have any complaints about this tv. Pretty much what you’d expect from sony. Possibly a tad over priced but in no way am i dissapointed. Very, very easy to set up, although setting it up with an xbox, cinema kit and sky hd box has meant i’ve needed to use the majority of its input/output sockets (thanfully there are loads) – btw you may have read about the lag when connecting an xbox. I found there was a slight sound delay from my tv to cinema kit. (easily sorted by connecting the xbox directly to my hi-fi)sd pictures are pretty sharp. You’ll need to tweak the settings, but when you find what suits you, you’ll be impressed for sure. Although i’m hooked up to a surround sound system i checked the tv speaker.
    1. Really great pice for the tv. I was a very good deal for me. I’m very pleased whirh my new sony bravia.
      1. I spent most of my adult life as a tv director. I lived years in most of the top edit suites with the best equipment then available. Quite simply the hd here provides the best picture i have ever seen. That includes both studio monitors and retail models. The sd is good but it suffers from the obvious comparison with the stunningly outstanding hd. As hd channels continue to proliferate, this set will be appreciated more and more. Is there clouding in the corners?.I notice it only when there is a break in the signal.
  8. This review is from : Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

    Glad i bought through amazon. I purchased this tv for my mother, sadly, it had a fault after a couple of months. Just wanted to put on here that after having contacted amazon, they handled it fantastically. In less than a week new tv had arrived and the damaged one was picked up for return, free of charge. Double thumbs up for amazon for handling what could have been a total headache situation really well :od oh and the tv is great too, i have the 37″ version and i love it :od.